环球微资讯!Box office gets a hopping start in Year of the Rabbit
WithboxofficereceiptssoaringduringSpringFestival,long-anticipatedprosperityhasreturnedtoChinesecinemas,usheringinaninspiringstartfortheYearoftheRabbit.
(资料图片)
AsofWednesday,thecountryhasgrossedatotalof5billionyuan($737million)fromsevennewmoviesshowinginmorethan10,000cinemas,accordingtothemovieinformationlivetrackerBeacon.
AlthoughTheWanderingEarthII,thesequeltoChina"smostsuccessfulsci-fiepic,toppedthefestival"sboxofficechartsonSunday,theseconddayoftheSpringFestivalholiday,directorZhangYimou"shistoricalthrillerFullRiverRedturnedthetidebyseizingthechampion"sseatonMonday.
TheWanderingEarthII,whichearned8.3pointsoutof10onthereviewaggregatorDouban,andFullRiverRed,whichgarnered7.8points,bothreceivedmuchpraise,indicatingthetechnicalandstorytellingleapsofChina"sfilmindustry,accordingtosomeinsiders.
MostcriticsandinsiderscontactedbyChinaDailysaidthefestival"stwohighest-grossingmovieshavesignaledthatChinesemoviesimbeddedwithtraditionalvaluesandcultureareincreasinglyappealingtodomesticaudiences,withthetrendyriseofculturalconfidenceinrecentyears.
Ticketrevenueforeachofthetwomovieshassurpassed1.6billionyuan,morethanmostHollywoodblockbustersreleasedontheChinesemainlandinrecentyears,accordingtomajorticketingwebsiteslikeMaoyan.
RaoShuguang,presidentoftheChinaFilmCriticsAssociation,saidTheWanderingEarthIIhasexploredagooddirectionforChinesesci-fifilms,withitsintriguinginterweavingoftraditionalChinesevalues,shapedbythecountry"smillennia-longculture,withafuturisticworldthatfacesanunprecedenteddisaster.
Meanwhile,showcasingthediversityofgenres,theanimatedfeatureBoonieBears:GuardianCoderankedthirdforboxofficereceipts,followedbytheespionagethrillerHiddenBladeinfourthplaceandthefantasycomedyFiveHundredMilescominginfifth.
DirectorTianXiaopeng"slong-awaitedanimatedfeatureDeepSeatooksixthplaceinthefestivalcharts,whilethesportsmoviePingPong:TheTriumph—releasedtwodaysaftertheothersixmovies,allofwhichdebutedonSunday—placedseventh.
WithmostChinesepeoplerecoveringfromtheCOVID-19pandemicaftertheoptimizationofpreventionmeasures,thedomesticcinemamarketiswitnessingarobustrecovery.
LianXiaofang,a38-year-oldmotherinTianjin,saidshewassurprisedtodiscoverlonglinesatlocalcinemas,somethingnotseenforalongtime,whichmadeherfeellikebeinginacrowdedrailwaystationduringtheSpringFestivaltravelrush.
"Myfamilyhasn"tgonetoacinemaforalmostayearduetoworriesaboutinfectionandlackofattractiveblockbusters.Thisfestivalhasavarietyofacclaimedofferings.Althoughticketsforgoodseatsweredifficulttopurchase,wearehappytoseethatlifehasreturnedtothenormalhustleandbustle,"Liansaid.
YuChao,deputygeneralmanagerofBeijing"sCapitalCinema,saidfestivalmovieticketsaleshaveexceededtheindustry"soriginalestimations,asmostinsidersinitiallythoughtthatfestivalcelebrationsandaresurgenceoftourismmightreducethenumberoftheatergoers.
"However,theindustry"slong-termdevelopmentcannotrelyonafewblockbustersoraspecificboxofficeseasonlikeSpringFestival.Wehopemorequalityfilms,especiallythosewithsmallandmedium-sizedbudgets,willbeproducedorreleasedthisyeartofullyboostmorale,"saidYu.
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